The 63rd Grammys recently aired Sunday, March 14th on CBS. Although the Grammys are considered as “Music’s biggest night” many big names in the music industry did not think so this time around. Zayn Malik the former member of One Direction and now solo artist tweeted, “F**k the grammys and everyone associated. Unless you shake hands and send gifts, there’s no nomination considerations. Next year I’ll send you a basket of confectionary,”. He later sent another tweet that clarified that he was not targeting the Grammys due to not being nominated but because of the lack inclusion in the industry. He later mentioned, “[…] the space that creates and allows favoritism, racism, and networking politics to influence the voting process,”. Zayn, however, is not the only one who sees the “lack of transparency” in the Grammy nomination process. One of the best selling artists of 2020 The Weeknd also did not receive any nominations despite the success of his album “After Hours” and hit song, “Blinding Lights” remaining on Billboard’s Hot 100 charts for the past 65 weeks. The Weeknd tweeted, “The Grammys remain corrupt. You owe me, my fans and the industry transparency…” shortly after the nominations were announced. He also boycotted future Grammys and will not submit anymore music. International boyband BTS received a nomination for the “Best Pop/Duo Group” category, but were not nominated for “Artist of the Year” or “Album of the Year” despite being titled IFPI’s “Best Selling Artist” of 2020 with their hit album “Map of the Soul: 7”. Furthermore, the Grammys pre-show aired categories that showed more diverse artists of color, and inclusion, however, those categories were not aired in the main show.
Many fans were devastated to hear that their favorite artists lost the award, or were not nominated in more deserving categories despite their hard work. If the Grammys are not based off of the numbers on music charts, what are they really based off of? Artists charting high on Billboard means people are buying because they are listening, enjoying, and appreciating the music. Are the winners based off biased decisions?
The Grammys are starting to hit an all time low as the show only hit 8.8 million views, the lowest amount of viewers in Grammy history. Will the Grammys continue to lose relevance?